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| Unstoppable (book) ： ウィキペディア英語版 |
Unstoppable (book)
''Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth'' is a non-fiction book on business strategy by American business consultant Chris Zook. This is the third book in his ''Profit from the Core'' trilogy, preceded by ''Profit from the Core'' released in 2001 and ''Beyond the Core'' in 2004.〔(【引用サイトリンク】publisher=amazon.com )〕〔(【引用サイトリンク】publisher=goodreads.com )〕
==Overview==
In previous books in the trilogy, Zook explaines how to expand, exploit, and support the current core of a company's business model. Firms usually go through a common growth cycle. Initially, they focus their resources on establishing their core businesses and using them against competition. Then, companies should leverage their strengths and move into closely related areas of business. Finally, companies exhaust these opportunities and have to redefine their cores, making hard decisions and launching a necessary transformation. When a company tries to redefine its core, oftentimes managers follow one of three paths—they commit ever more deeply to what they currently do, they move into segments where they have no experience, or they merge with some other group to create a new megacompany.
Zook argues that each of those moves has a very small chance of success over the long term. The chances are much better when companies examine what they already have, and then map out how to leverage those hidden assets. Zook divides these assets in three categories: undervalued business platforms, unexploited customer assets, and underutilized capabilities. If the company moves in these areas where it already has experience, it may successfully redefine itself to meet the next growth period.〔(【引用サイトリンク】publisher=duffbert.com] )〕〔(【引用サイトリンク】publisher=hbr.org )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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